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#StockupSmall to support your local small businesses

Published Date:
14 April 2020
Adam Clarke
iwoca, one of Europe's largest business lenders, and Keep Britain Going supporter is also supporting another UK-wide initiative #StockUpSmall, to inspire the public to use local businesses at this crucial time.
#StockUpSmall is an opportunity for the public to demonstrate their commitment towards smaller local firms and get their hands on hard to find items such as eggs or tinned tomatoes. Joe Taylor, founder of Real Handful snacks, and Andrew Allen of Biff's Kitchen, both decided to do something to support smaller brands and encourage small business owners to keep serving their customers during these times. Joe created a social media campaign using the name and hashtag #StockUpSmall, and Andy built a site for smaller brands to show they were still able to deliver products direct to consumers.
iwoca, Real Handful and Biff's Kitchen are now working hard to raise awareness of the campaign that now has over 400 small businesses listed. Highlighting the role that small businesses can play in this crisis and encourage consumers to look beyond supermarkets. #StockUpSmall allows businesses and the general public to promote and highlight any discounts being offered as well as making it clear that they are still open.
"The demand for major supermarkets has been so strong that they'll probably do quite well during this crisis," said Seema Desai, iwoca's Chief Operating Officer. "It's going to be Britain's small and micro businesses that will suffer the most. Supporting this campaign is a truly great way to help them - simply share your stories using #StockUpSmall and nominate your local favourites and they'll be added to the list. #StockUpSmall will help spread the word about what these businesses have to offer."
"Ultimately, it's about survival for as many businesses as possible," said Joe Taylor, founder of Real Handful. "There'll be a time beyond coronavirus when we all start getting back to shopping as normal – if there's a way that, in this interim period, our initiative can inspire people to discover small businesses and try new things, then hopefully businesses like Real Handful will still be around after all of this."
Shop small and tell all your friends!
Many small businesses are adapting to the current climate by offering deals, discounts and changing their business models. Members of the public (and business owners themselves) can use this form to sign up any small business to the Stock Up Small directory. iwoca will then send promotional materials to these businesses so that they can share the news with their customers and help spread the word. 
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