With over a billion active users, Instagram is a community that few business can afford to ignore. Whether your organisation is thriving or if you could do with a social media boost, spending some carefully planned time on Instagram could be a great way to expand your audience and unlock growth opportunities.
An estimated 15 million businesses are using Instagram as a marketing tool, but before you join them, it’s worth taking a moment to consider the potential benefits and pitfalls of adding your brand's images to an eye-catching platform.
In this article we'll address the question of how to use Instagram for business in a way that unlocks useful gains and insights, without bogging you and your team down in hours and hours of social media admin tasks.
Why might my business need an Instagram presence?
If your customers, partners, clients or stakeholders are not using Instagram, then it's possible that your business might not need to bother getting involved. But these days, that is rarely the case.
Given the platform's popularity, it is hard to find a business that cannot use Instagram to reach at least part of their target demographic. But even if you know your audience is using the platform, you still might be wondering just what sort of benefits are to be gained by creating an account.
The main benefit of using Instagram relates to branding. With over a billion eyes scrolling images and videos, the platform presents you with a chance to showcase your brand in a creative, thought-provoking way. It also can help you to align yourself with like-minded brands and reach out to industry influencers who could further boost your profile by sharing your Instagram activity.
Unlike Facebook, Twitter and LinkedIn, Instagram is not designed to drive traffic to your website. Instead, it's a place to share imaginatively, inspire people to take notice of your work, and get involved in the latest trends and conversations taking place in your sector.